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Ieva M. Augstums

Ieva M. Augstums Ieva M. Augstums is Deputy Vice President of Public Affairs at PhRMA where she oversees branding and paid advertising. She joined PhRMA in 2014 after working at a Washington-based strategic communications and brand consulting firm. Prior to this she spent a decade as a journalist, writing for the Dallas Morning News and the Associated Press. Originally from Nebraska, Ieva is a proud mom, dreams of owning a paperie and never passes up an opportunity to lace up for a rave run.

Recent Posts

Patients showcase longer, healthier lives in new “From Hope to Cures” ads

By Ieva M. Augstums  |    September 6, 2016
For Ed, a longer life meant more time with family, friends and his dog, BearBear. When he was diagnosed with colon cancer, he underwent six weeks of radiation, seven months of chemotherapy and 10...   Read More

America’s biopharmaceutical researchers advance the science of hope in new “From Hope to Cures” ads

By Ieva M. Augstums  |    June 14, 2016
Jen and Yingzi are in the problem-solving business. Every day, they tackle one of the toughest health care problems: cancer. While many others like them across the biopharmaceutical industry work...   Read More

New PhRMA Report: Medicines in development for patients with rare diseases demonstrate the promise of innovation

By Ieva M. Augstums  |    May 9, 2016
Today, there are 7,000 known rare diseases, or diseases that affect fewer than 200,000 people in the United States. But those suffering from the impact of these diseases have more hope today...   Read More

Matt and Jamie share their stories in new “From Hope to Cures” ads

By Ieva M. Augstums  |    April 18, 2016
For Matt, today is a great day to be alive. And if you ask him why today is possible for him and why tomorrow is possible, too, he will tell you: Innovative medicines saved his life. When he was...   Read More

PPA connects nearly 10 million people; Celebrates 11th anniversary and launches mobile app

By Ieva M. Augstums  |    April 5, 2016
Today, the Partnership for Prescription Assistance (PPA) celebrates 11 years of helping people who are struggling with affordable access to their medicines at the pharmacy. In just over a decade,...   Read More

New PhRMA Report: Medicines in development offer hope for osteoporosis patients and families

By Ieva M. Augstums  |    March 7, 2016
Americans are living longer lives, and our aging population is growing. That’s exciting news – but that also means more and more Americans are at risk of a broken bone as a result of osteoporosis...   Read More

Patients and researchers say “we’re fighting back” in new “From Hope to Cures” ads

By Ieva M. Augstums  |    February 8, 2016
Diagnosed with type 1 diabetes at a young age, five-year-old Rhys has not let his diagnosis be his destiny. He enjoys life to the fullest, from playing sports to having treats at a friend’s...   Read More

PPA: More than just prescription assistance

By Ieva M. Augstums  |    January 19, 2016
Since its launch in 2005, the Partnership for Prescription Assistance – or PPA – has helped connect nearly 9.5 million people with public and private patient assistance programs. A nationwide...   Read More

Join “I’m Not Average,” a community for patients and supporters

By Ieva M. Augstums  |    December 15, 2015
Every patient has a story. This is the core belief that inspired the creation of “I’m Not Average,” an online campaign committed to sharing stories of hope in the face of illness thanks – in part...   Read More

New PhRMA Report: Nearly 200 medicines in development for heart disease, stroke and other cardiovascular diseases

By Ieva M. Augstums  |    December 9, 2015
Despite significant decreases in death rates from heart disease and stroke over the past three decades, these two conditions continue to be leading causes of death in the United States. With more...   Read More

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