Today, we launched our next wave of advertising as part of the GOBOLDLY™ campaign, titled Together, featuring the stories of researchers developing cutting-edge breakthroughs alongside patients fighting for their lives with the help of biopharmaceutical innovation.
Together will illustrate the connection between the patients living with and fighting hepatitis C, type 1 and type 2 diabetes, multiple sclerosis, amyotrophic lateral sclerosis (ALS), depression, juvenile rheumatoid arthritis (JRA), HIV/AIDS, breast cancer and organ transplant rejection and the scientists working tirelessly to transform the way those diseases are treated.
Initial ads in the series feature the incredible stories of Matt & Ted, Brian & Samantha and Nicole & Paul.
Meet Matt, who lives with stage IV lung cancer, and Ted, a cancer researcher:
Meet Brian, who lives with Alzheimer’s disease, and Samantha, a scientist researching new treatments for Alzheimer’s:
Meet Nicole, who has a family history of heart disease and is now battling the disease herself, and Paul, a heart disease researcher:
The remarkable experiences highlighted in Together show two tangible sides of the fight against many diseases today. America’s biopharmaceutical companies are working every day in the lab to find new treatments for patients—and the patients are fighting every day to beat the diseases. Our commitment to innovation is stronger than ever and driven by its real impact on patients.
Together complements GOBOLDLY’s other advertisements Do Not Go Gentle, the inaugural ad featuring the iconic poem by Dylan Thomas, and Cells, a microscopic view of the exciting scientific advances happening at the cellular level.
Learn more about the researchers, patients and breakthroughs in progress at Innovation.org.
Robert Zirkelbach Robert Zirkelbach is Executive Vice President of Public Affairs at PhRMA. He joins PhRMA in 2014 after working for seven years representing the health insurance industry. He likes Saturday afternoon BBQs on his deck, traveling, trying new restaurants, and attempting to play golf. He’s an avid, somewhat obsessive, Iowa Hawkeye fan and is lucky to have a wife that loves watching college football on Saturday afternoons.