
Ieva M. Augstums Ieva (YEH-vuh) is a former Deputy Vice President of Public Affairs at PhRMA
Recent Posts
Patients showcase longer, healthier lives in new “From Hope to Cures” ads

For Ed, a longer life meant more time with family, friends and his dog, BearBear. When he was diagnosed with colon cancer, he underwent six weeks of radiation, seven months of chemotherapy and 10...
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America’s biopharmaceutical researchers advance the science of hope in new “From Hope to Cures” ads

Jen and Yingzi are in the problem-solving business. Every day, they tackle one of the toughest health care problems: cancer. While many others like them across the biopharmaceutical industry work...
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New PhRMA Report: Medicines in development for patients with rare diseases demonstrate the promise of innovation

Today, there are 7,000 known rare diseases, or diseases that affect fewer than 200,000 people in the United States. But those suffering from the impact of these diseases have more hope today because...
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Matt and Jamie share their stories in new “From Hope to Cures” ads

For Matt, today is a great day to be alive. And if you ask him why today is possible for him and why tomorrow is possible, too, he will tell you: Innovative medicines saved his life. When he was...
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PPA connects nearly 10 million people; Celebrates 11th anniversary and launches mobile app

Today, the Partnership for Prescription Assistance (PPA) celebrates 11 years of helping people who are struggling with affordable access to their medicines at the pharmacy. In just over a decade, the...
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New PhRMA Report: Medicines in development offer hope for osteoporosis patients and families

Americans are living longer lives, and our aging population is growing. That’s exciting news – but that also means more and more Americans are at risk of a broken bone as a result of osteoporosis or...
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Patients and researchers say “we’re fighting back” in new “From Hope to Cures” ads

Diagnosed with type 1 diabetes at a young age, five-year-old Rhys has not let his diagnosis be his destiny. He enjoys life to the fullest, from playing sports to having treats at a friend’s birthday...
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PPA: More than just prescription assistance

Since its launch in 2005, the Partnership for Prescription Assistance – or PPA – has helped connect nearly 9.5 million people with public and private patient assistance programs. A nationwide effort...
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Join “I’m Not Average,” a community for patients and supporters

Every patient has a story. This is the core belief that inspired the creation of “I’m Not Average,” an online campaign committed to sharing stories of hope in the face of illness thanks – in part –...
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New PhRMA Report: Nearly 200 medicines in development for heart disease, stroke and other cardiovascular diseases

Despite significant decreases in death rates from heart disease and stroke over the past three decades, these two conditions continue to be leading causes of death in the United States. With more...
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