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PPA strives to improve patient health, advance medical innovation and fuel economic growth.

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The PhRMA Foundation supports the research and career endeavors of scientists in drug discovery and development.

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Access Better Coverage educates consumers about the ABCs of health coverage and access to medicines.

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We Work For Health aims to increase awareness by uniting workers throughout the industry.

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Patent protection should always be considered by an inventor during the initial stages of their invention.

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Working to spread awareness and education about the importance of secure drug disposal.

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Many Americans are struggling to afford their medicines and have important questions about their medicine costs. Let's Talk About Cost addresses these questions.

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There are a lot of conversations in Washington about how to change Medicare Part D, but they aren't always focused on what seniors care about most: affordability and predictability.

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We are creating a place where we can share ideas, provide the perspective of America's biopharmaceutical companies and, most importantly, listen to you.
Ieva M. Augstums

Ieva M. Augstums Ieva (YEH-vuh), Deputy Vice President of Public Affairs, joined PhRMA in 2014 and now oversees all branding and paid advertising, including PhRMA’s national multi-year GOBOLDLY campaign. She reported on the 2008 financial crisis and other financial market news during ten years as a journalist at the Dallas Morning News and the Associated Press, then directed national campaigns at a Washington-based strategic communications and brand consulting firm. A native Nebraskan, Ieva is a proud mother of two, dreams of opening a paperie and never passes up an opportunity to lace up for a rave run.

Recent Posts

The Partnership for Prescription Assistance: A history of caring

By Ieva M. Augstums  |    November 4, 2015
America is a country of problem solvers, innovators and dreamers. In April 2005, professionals on the front lines of health care at America’s biopharmaceutical research companies, created the...   Read More

Personalized Medicine: The next health frontier

By Ieva M. Augstums  |    October 23, 2015
One of PhRMA’s most important roles is serving as a convener. And earlier this week we joined with The Hill to convene two terrific discussions around personalized – or precision – medicine. We do...   Read More

Sharing a Story of Hope

By Ieva M. Augstums  |    October 21, 2015
All of us – patients, survivors and loved ones – face challenges from the moment of a disease diagnosis through treatment. And those challenges are personal. Ten years ago, there was no such thing...   Read More

PhRMA Honors Research & Hope Award Recipients

By Ieva M. Augstums  |    September 11, 2015
Imagine a world without cancer. Earlier this week, a group of trailblazers in the oncology community gathered to reflect on efforts to help make this dream a reality. PhRMA was pleased to host the   Read More

From Hope to Cures: The Value of Biopharmaceutical Innovation

By Ieva M. Augstums  |    August 20, 2015
Biopharmaceutical innovation means more than helping patients lead longer, healthier, more productive lives. Through the continued development of new treatments and cures, each discovery...   Read More

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