GOBOLDLY ad showcases need to foster America’s leadership in medical innovation

Holly Campbell   |     February 25, 2019   |   SHARE THIS

Today, the Pharmaceutical Research and Manufacturers of America (PhRMA) released Breakthrough, the latest chapter of GOBOLDLY advertising showcasing the extraordinary medical breakthroughs being discovered and the need to protect America’s leadership in medical innovation.

In recent years, rapid advances in scientific discovery have ushered in a new era of medicine, transforming our ability to treat some of the most challenging diseases, including cancer, asthma and autoimmune conditions.

For example, in 2017, the U.S. Food and Drug Administration approved the first two CAR-T therapies that treat certain types of cancer by training white blood cells to detect cancer cells. The first gene therapy was also approved in 2017, which cures an inherited form of blindness. 

As a result of each new medical advancement, cancer death rates in the United States have declined 27 percent since peaking in 1991. Approximately 73 percent of these survival gains are attributable to innovative treatments, including new medicines. 

The competitive marketplace in the United States that encourages continued medical innovation is why the country leads the world in the development of new treatments and cures. For example, Americans can access cancer medicines about two years earlier, on average, than patients in other developed countries such as the United Kingdom, Germany and France. 

With more than 7,000 medicines in development, we are in one of the greatest eras of scientific innovation with the potential to save and improve millions of lives. We must ensure the policy and regulatory environment in the United States encourages continued medical progress, rather than stand in its way. That’s why we’re committed to advocating for the latest innovations and protecting future innovations. We continue to go boldly, together.

Learn more about the researchers, patients and breakthroughs in progress at www.innovation.org.

Holly Campbell

Holly Campbell Holly Campbell is former deputy vice president of public affairs at PhRMA focusing on the cost and value of medicines. Prior to joining PhRMA, Holly worked for large and small public relations firms where she provided strategic communications counsel, media relations and partnership expertise to health care and pharmaceutical clients. In her free time, she enjoys taking barre classes, trying new restaurants and spending time with Boss and Poppy, her rescue pups.

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