ICYMI: Policy solutions for delivering innovative treatments to patients

Robert Zirkelbach   |     March 11, 2016   |   SHARE THIS

Yesterday, at the PhRMA 2016 Annual Meeting, PhRMA president and CEO Steve Ubl laid out his vision for the organization and released policy solutions for delivering innovative treatments to patients.

Watch his address here:


Steve talked about improving the competitive market to build a sustainable health care system that stems the growth of chronic diseases and fosters the development of tomorrow’s cures.

The proposals in the policy framework include modernizing the drug discovery and development process, promoting value-driven health care, engaging and empowering consumers and addressing market distortions. You can learn more about the solutions here.

PhRMA Policy Solutions

Be sure to subscribe for updates here. In the coming weeks and months, we’ll be exploring these policy solutions further.

Robert Zirkelbach

Robert Zirkelbach Robert Zirkelbach is Executive Vice President of Public Affairs at PhRMA. He joined PhRMA in 2014 after working for seven years representing the health insurance industry. He likes Saturday afternoon BBQs on his deck, traveling, trying new restaurants, and attempting to play golf. He’s an avid, somewhat obsessive, Iowa Hawkeye fan and is lucky to have a wife that loves watching college football on Saturday afternoons.

Topics: Policy Solutions

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