New video: Saving lives and building for the future

Holly Campbell   |     October 20, 2015   |   SHARE THIS

Cancer_down_22_percentOver the last 25 years, medicines have helped change the way patients are treated and helped those diagnosed with debilitating diseases live longer, healthier lives.

Not long ago HIV was an acute, fatal illness.

Today, thanks in part to innovative medicines, the U.S. death rate for HIV/AIDS has fallen nearly 85 percent since its peak, and is now considered by many to be a manageable chronic disease.

Our new video explains how therapeutic advances have also transformed treatment of rheumatoid arthritis. Previous treatments were limited to addressing the symptoms of the disease. Now, medicines target the underlying sources of inflammation, halting progression of the disease.


Today’s medicines are at the forefront of science with many new treatments taking a targeted approach to attacking underlying causes of disease. Nearly 70 percent of medicines in the pipeline are potential first-in-class therapies, meaning they use a completely new approach to fighting a disease. These advances are opening doors for the development of the first new treatments for many rare diseases and other unmet medical needs.

Medicines can continue to save lives and be part of the solution to reducing medical spending, but only if we have a health care system that supports innovation and encourages the development of new treatments for Alzheimer’s disease and other costly conditions.

Watch our new video and visit www.phrma.og/cost to learn more about the value medicines provide to patients and their families.

Holly Campbell

Holly Campbell Holly Campbell is former deputy vice president of public affairs at PhRMA focusing on the cost and value of medicines. Prior to joining PhRMA, Holly worked for large and small public relations firms where she provided strategic communications counsel, media relations and partnership expertise to health care and pharmaceutical clients. In her free time, she enjoys taking barre classes, trying new restaurants and spending time with Boss and Poppy, her rescue pups.

Topics: Drug Cost

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