Today’s “Week in Review” covers the last two weeks of activity here at PhRMA. As you’ll see, we’ve been busy!
We’re Fighting Back: Our new From Hope to Cures ad campaign launched on Monday. In it, we’re highlighting patients like Rhys and Jamie, and Jen, a biopharmaceutical scientist, and focusing on the promise of innovation and new medicines in bringing hope to patients and society. Check out our ad featuring Rhys, a five-year-old who has hope in the face of his diabetes diagnosis thanks to the research and innovation being dedicated in pursuit of a cure.